Sales-Focused Website for Priority Roofing
Priority Roofing
2024
Overview
Designed a modern, conversion-focused website for Priority Roofing to communicate services, build trust, and generate leads. The website focuses on clear information hierarchy, strong visual presentation, and location-based service visibility to support customer acquisition.
Role
Web Designer
Team
Designer, Stakeholder
Timeline
2 weeks
The Problem
The existing website lacked clarity in presenting services, locations, and company value. Information was either scattered or not structured effectively, making it difficult for users to quickly understand what the company offers and where it operates. Additionally, the design did not reflect a modern, trustworthy brand, which impacted credibility and engagement.
The Opportunity
Redesign the website to clearly communicate services, improve structure, and create a modern visual identity that supports sales and lead generation.
Discovery
Initial Research
Reviewed existing roofing and contractor websites to understand how services, trust signals, and location-based information are presented. The goal was to identify patterns in content structure, visual style, and conversion strategies.
Insight
Websites that clearly structure services, showcase credibility, and guide users toward action perform better in generating leads.
Competitor Analysis
clear structure was defined to ensure users can easily navigate and find relevant information.
Information Architecture
clear structure was defined to ensure users can easily navigate and find relevant information.
What Got Shipped
Key Features
Location-based information
Strong call-to-actions
Visual hierarchy for readability
Mobile-first responsive design
Trust elements (projects, credibility signals)
Impact
Experience Improvements
Improved clarity of services and offerings
Easier navigation and content discovery
More engaging and modern visual experience
Business Impact
Better support for lead generation
Increased user trust and credibility
Clearer communication of value proposition
Resume
